About the STAGE ZERO SNS Strategy Lesson

For modern artists, social media is “another stage.” It has become the most important expression realm to convey not just music and performances, but also daily life, emotions, and personal worldview, thereby building a “growing relationship together” with fans.

In STAGE ZERO’s social media strategy lessons, the aim is not merely to increase followers, but to focus on “designing an account that fans choose” and “building long-term influence,” fostering practical know-how and strategic thinking.

Level Structure

The social media strategy lessons are structured into three levels: “beginner, intermediate, and advanced.” Each level strengthens the three axes of planning ability, expressive ability, and analytical ability.

Beginner: Learning the Basics of Expression and Account Design

We start by viewing our social media account as a “work of art.” Systematically organizing the fundamental elements of expression such as consistency of posting themes, visual design, profile composition, and hashtag design is essential. We also learn about goal-setting by asking “Why am I posting?” and “Who do I want to reach?” and shift our awareness from “showing” to “conveying” our messages.

Intermediate: Story Branding and UGC Building

In the intermediate level, we focus on narrative-driven expression and building relationships with fans. We learn how to structure posts as “works,” planning skills that incorporate trends, and strategies for spreading UGC (user-generated content) through comments, quotes, and collaborations, practically acquiring design that makes fans want to “participate.”

Also, training will involve using analytics to visualize our own expression trends.

Advanced: Brand Strategy Using Social Media and Media Collaboration

In the advanced level, we build strategies to establish social media as a “personal media.” We learn about designing expression aligned with releases and live announcements, campaign management, and operational methods assuming actual scenarios such as media appearances, fan club collaborations, and brand collaborations.

We refine dissemination skills that create “calculated spontaneity,” maintaining fan enthusiasm while generating reach.

About Individual Lessons

Social media operations vary greatly among individuals and are an area where results can be visualized through metrics. Therefore, we offer paid individual consulting lessons for those interested.

The cost is 11,000 yen (tax included) per session (60 minutes) / By appointment only, instructor designation available. Specific topics that cannot be adequately covered in group lessons (e.g., follower growth strategies, optimizing posting times, post analysis, brand consistency checks) will be thoroughly analyzed by the instructor based on data.

The content emphasizes practical problem-solving for questions such as “How can I increase reactions?” and “How should I express my strengths?”

About the Mile System

Social media strategy lessons also earn miles based on instructor evaluations.

• Beginner lesson: 1,000 miles
• Intermediate lesson: 3,000 miles
• Advanced lesson: 5,000 miles
• Special evaluation (Pro Class certification): 10,000 miles

Evaluation items include the structure of posts, consistency, response rates, interaction attitude with fans, and analysis accuracy, judged from both quantitative and qualitative perspectives. We treat social media not merely as a communication tool, but as a stage that visualizes growth and influence.

Pathway to Debut

Upon reaching a total of 50,000 miles, you will be certified as a “Debut Confirmed Member” as defined by STAGE ZERO. The strength of expression on social media is now an important evaluation criterion in auditions and media development.

A person who can exert influence on both “real” and “digital” stages is a representation of the next generation of artists.

Expression is Both "Expression" and "Strategy"

Social media is a place to deliver emotions and a medium to design one’s worldview. At STAGE ZERO, we view expression not as a mere “idea” but as “construction,” nurturing the power to transform followers into “fans” under consistent branding.

Expression is not a talent but a design. This is the place where your words and sensitivity become strategy—

that is STAGE ZERO’s social media strategy lesson.